Banques

Marketing Automation: Customer Experience Management

Programme
  • Introduction into marketing automation framework and key concepts such as lead management, lead scoring, lead nurturing and customer engagement
  • Overview of multi-channel personalized customer experience approach
  • Analysis and comparison of marketing automation vendors, tools and technologies
  • Process of marketing automation tool and vendor testing, selection and integration
  • Road to success and ROI of marketing automation campaigns
  • Marketing automation use cases and best practices
Formation
Formation
& Examen
Examen
FR

Sur demande

4 h
160,00 EUR