Marketing & Communication
Marketing makes it possible to sell products and services tailored to clients' needs. For this offer to function properly, there are two prerequisites: study of the company's environment via market analysis combined with competitive and sectoral benchmarking, and definition of the targets and segments likely to consume the goods or services offered by the company. Behavioural analysis, study of customer relationships, definition of personas, and acquisition or conversion funnels are all methods and tools for carrying out marketing actions.
Communication deals with the means used by a company to make its products and services known, to encourage potential clients to buy them, to build reputation, and to retain existing clients' loyalty. Its aim is to achieve the company's marketing objectives by influencing the behaviour of buyers, using the best possible combination of channels.
The development pivots of a company
In any company, marketing and communication are pivotal for development.
New trends are emerging, such as the sharing economy, omnichannel integration to increase sales, and content marketing to facilitate dialogue with customers, as well as social management of customer relations.
In this context, professionals in marketing and communication need to be trained in new methods and in the rules imposed by the new distribution channels such as the Internet and the social media.
Our training courses cover a vast range of the skills required in marketing and communication. Depending on the subjects and the intended levels of expertise, our proposal meets the training needs of employees responsible for marketing and communication operations.
Our certifying paths and recommended training courses for specific professional profiles make it possible to structure a professional development plan. To allow more freedom of progression in your development plan, individual training courses may be selected from the recommendations and topics. This will enable you to choose more personalised training courses so that you can further develop certain key skills necessary for your professional activity.